What does $1.29/oz mean?

It's the real cost per oz — the price divided by the ozs in the pack (289.2 g). Comparing per oz lets a big pack and a small one line up on the same scale, so you see true value instead of sticker price.

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🪥 Toothpaste

Colgate Total Advanced Whitening Toothpaste with Fluoride

Name: Colgate Total Advanced Whitening Toothpaste with Fluoride, Multi Benefit Toothpaste with Sensitivity Relief and Cavity Protection - 5.1 ounce (2 Pack…
Brand: Colgate
SKU: B07X3H3LW3

ColgateAmazonPosted 4 days ago

Cost / oz

$1.29/ oz

289.2 g in this pack

You pay

$13.21

last seen on Amazon
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See on Amazon · $13.21

The priciest toothpaste we track costs 2.3× more per oz.

Price & stock last checked 2 hours ago · same price for you, we may earn a commission

As an Amazon Associate I earn from qualifying purchases. Prices unchanged for you. Details

Cheaper per oz in toothpaste

Colgate Cavity Protection Toothpaste with Fluoride

ColgateAmazon

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$9.98Cost / oz $0.28

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Crest Kid's Cavity Protection Toothpaste

CrestAmazon

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$4.97Cost / oz $0.36

+80°

5% below the toothpaste median ($1.36/oz across 50 tracked) · cheapest right now: $0.28/oz

At $1.29/oz, Colgate Total Advanced Whitening Toothpaste… is about typical for toothpaste — the toothpaste we track range from $0.28 to $2.94/oz (median $1.36). This listing's price was last checked 2 hours ago.