What’s a good price for toilet paper?

How to land in the good-price band

Roll counts are pure marketing — “24 Mega = 96 Regular” tells you nothing about value. The only honest unit is cost per sheet (we show per 100 sheets); total sheets = rolls × sheets per roll.

• •Compare cost per 100 sheets, never per roll. “Mega,” “Double,” and “Family” rolls hold wildly different sheet counts; a cheap-looking regular-roll pack is often pricier per sheet.
• •Multiply rolls × sheets-per-roll (both on the label) to get total sheets, then divide the price by that — it’s the only apples-to-apples number.
• •Match ply before comparing. A 2-ply sheet ≈ two 1-ply sheets, so a 1-ply that looks cheap per sheet may not be per wipe — compare within the same ply.
• •Bulk 30-roll cartons of store brands land near $0.08–0.12 per 100 sheets — typically half the per-sheet cost of premium mega-roll packs.

Frequently asked questions

What is a good price for toilet paper?

A good price for toilet paper is under $0.30/100 sheets; around $0.56/100 sheets is typical, and above $0.83/100 sheets you're overpaying. The cheapest we track right now is $0.18/100 sheets, the priciest $1.31/100 sheets — across 37 tracked products, as of July 2026. Prices re-checked continuously.

How much does toilet paper cost per 100 sheets?

Across 37 tracked products, toilet paper costs a median of $0.56/100 sheets, ranging from $0.18 to $1.31/100 sheets.

How is cost per 100 sheets calculated?

Price ÷ the number of 100 sheetss in the pack. Comparing per 100 sheets lets a bulk pack and a small one line up on the same scale, so you see true value instead of sticker price.