What’s a good price for paper towels?

How to land in the good-price band

Like toilet paper, the roll count is theater — “Double Plus” rolls vary hugely. Cost per 100 sheets (rolls × sheets-per-roll) is what separates a deal from a decoy.

• •Rank by cost per 100 sheets, not per roll or per pack. “Select-a-size” half-sheets change the math — a roll with more, smaller sheets can be the better buy.
• •Total sheets = rolls × sheets-per-roll (both printed on the pack); divide price by that for the real number.
• •Store-brand “select-a-size” rolls usually beat name brands per sheet for everyday spills; save the premium 2-ply for real messes.
• •Buy the big case only if you have dry storage — per-sheet cost drops with pack size, but paper towels are bulky and don’t spoil, so bulk is safe if you have room.

Frequently asked questions

What is a good price for paper towels?

A good price for paper towels is under $2.06/100 sheets; around $2.42/100 sheets is typical, and above $2.93/100 sheets you're overpaying. The cheapest we track right now is $1.23/100 sheets, the priciest $4.04/100 sheets — across 23 tracked products, as of July 2026. Prices re-checked continuously.

How much does paper towels cost per 100 sheets?

Across 23 tracked products, paper towels costs a median of $2.42/100 sheets, ranging from $1.23 to $4.04/100 sheets.

How is cost per 100 sheets calculated?

Price ÷ the number of 100 sheetss in the pack. Comparing per 100 sheets lets a bulk pack and a small one line up on the same scale, so you see true value instead of sticker price.