What’s a good price for body lotion & body wash?

How to land in the good-price band

Body lotion is bought by the bottle and used by the handful, so cost per fl oz is the honest number — and it spans more than 20× between a pump bottle of basic lotion and a boutique body cream.

• •Buy the pump jug, not the tube. Per-ounce cost falls steeply with bottle size, and you get through body lotion far faster than face products — a 20 oz pump beats a 6 oz tube every time.
• •The moisturising work is done by cheap ingredients. Glycerin, petrolatum and ceramides are what repair a skin barrier, and drugstore brands use exactly the same ones. The premium tier sells scent and texture.
• •Scent is the real premium here — decide if you want it. Cult scented body creams can run 10–20× the per-ounce cost of an unscented equivalent. That is a perfume purchase wearing a lotion label; buy it knowingly.
• •For dry skin, ointment beats lotion and costs less per ounce — a thick, cheap occlusive outperforms most expensive lotions on genuinely dry skin.

Frequently asked questions

What is a good price for body lotion & body wash?

A good price for body lotion & body wash is under $2.37/fl oz; around $3.80/fl oz is typical, and above $6.00/fl oz you're overpaying. The cheapest we track right now is $0.34/fl oz, the priciest $34.01/fl oz — across 217 tracked products, as of July 2026. Prices re-checked continuously.

How much does body lotion & body wash cost per fl oz?

Across 217 tracked products, body lotion & body wash costs a median of $3.80/fl oz, ranging from $0.34 to $34.01/fl oz.

How is cost per fl oz calculated?

Price ÷ the number of fl ozs in the pack. Comparing per fl oz lets a bulk pack and a small one line up on the same scale, so you see true value instead of sticker price.